Automations let you run actions automatically when a specific event happens in your store. For example, you can create an automation that:

Sends a confirmation email right after an order.
Waits a few hours and sends the customer an SMS.
Sends a cart recovery sequence by email and SMS.
Runs several consecutive steps within the same flow.

Each automation has two parts:

Trigger: the event that starts the automation.
Steps: the actions that run afterwards.

Step 1. Create the automation

Go to the Automations section and click New Automation. Before adding steps, set up the automation’s main information.

Name

Enter a name that makes the automation easy to identify. For example:

Order confirmation
Cart recovery
Post-purchase sequence
Customer follow-up

The name is internal and is used to identify the flow within Hurry.

Trigger

The Trigger is the event that starts the automation. For example, if you select Order Paid, the automation starts every time an order from the selected store is paid successfully. Choose the trigger that matches the automation’s goal.

Status

Select whether the automation is Active or Inactive. An active automation starts running when the configured trigger occurs. If you’re still preparing the messages or setting up the steps, you can keep it inactive until the flow is finished.

Store

Select the store you want to associate the automation with. The trigger only runs for events that happen in the selected store.

Step 2. Save the automation

Once you’ve set the name, trigger, status and store, click Save. After saving the automation, the Steps section appears, where you can build the complete flow.

Add Steps

Steps are the actions Hurry runs once the automation is triggered. You can add as many Steps as you need and combine them to build complete communication flows with your customers. There are currently two types of Steps:

Email: sends a previously created email template.
SMS: sends an SMS template to the customer’s phone number.

Each Step can run immediately or after the wait time you set, so you can combine emails and SMS within the same automation. To add a new Step, click Add Step.

Steps run in the order and with the timing set on each one.

Example 1: Order confirmation

A simple order confirmation automation could be set up like this: Trigger: Order Paid

Step	Timing	Type	Action
1	Immediately	Email	Send the Order Confirmation template

Flow:

Order paid
        │
        ▼
Automation is triggered
        │
        ▼
Confirmation email is sent

Example 2: Abandoned cart recovery

A typical sequence to recover abandoned carts could be: Trigger: Cart Abandoned

Step	Timing	Type	Action
1	1 hour	Email	Send the first abandoned cart reminder
2	12 hours	SMS	Send an SMS with the cart link
3	24 hours	Email	Send a final recovery email

Flow:

Cart abandoned
        │
        ▼
1 hour → Email
        │
        ▼
12 hours → SMS
        │
        ▼
24 hours → Final email

These are just two examples. You can create as many Steps as you need and combine Email and SMS to build fully customized flows.

Edit or delete a Step

From the Steps list you can edit or delete any step in the automation. Use the edit icon to change the Step’s settings or the delete icon to remove it from the flow.

Getting started

First steps

Payment gateway connections

Pixel connections

Marketing (SMS & email)

API

Create an automation

Step 1. Create the automation